Customer intelligence. See who to keep.
Every customer gets a Loyalty Index and an advocacy segment — Advocate, Loyal, Neutral, At-Risk or Lapsed — built from real behaviour: how recently they visited, how often, how much they spend, and how they actually rate you. Spot at-risk customers before they leave and win back lapsed ones ranked by value.
Loyalty Index (0-100)
A transparent score per customer from recency, frequency, spend, tenure and feedback. No black box.
Advocacy segments
Advocates, Loyal, Neutral, At-Risk and Lapsed — see your whole customer base at a glance.
Recommendation Score (NPS)
A real Net Promoter Score from feedback customers give in the app — not a guess from behaviour.
At-risk alerts
Customers overdue against their own visit pattern surface automatically, so you can act in time.
Win-back lists
Lapsed customers ranked by lifetime value — target the ones worth a "we miss you" offer first.
Value at risk
See the £ of lifetime revenue sitting in your at-risk and lapsed segments right now.
What's included
All included from £90/month • Unlimited users • 1 month free trial
Frequently asked questions
What is Customer Intelligence in Torq'd?
It's a set of customer analytics that scores every customer with a Loyalty Index (0-100), groups them into advocacy segments (Advocate, Loyal, Neutral, At-Risk, Lapsed), and tracks a Recommendation Score (NPS). It helps you keep your best customers, spot who's about to leave, and win back the ones you've lost.
How is the Loyalty Index calculated?
It's a transparent RFM-based model: how recently a customer visited, how often, how much they've spent, how long they've been with you, and their latest feedback. Every score is explainable — there's no black box — and the thresholds can be tuned to suit your garage.
How is the Recommendation Score different from a guess?
Because Torq'd has a customer app, motorists give a real 0-10 recommendation rating after a job. Your Recommendation Score is calculated from genuine feedback (promoters minus detractors), not merely inferred from booking behaviour.
Does Customer Intelligence cost extra?
No. It's included as standard with Torq'd — there's no separate customer-intelligence add-on or module.
Ready to get started?
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